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Domain Name Diputes Part 2

After a recent dispute between a bulk registrar company and one of my client's here are some excerpts of the laws that are helpful.


The Anticybersquatting Consumer Protection Act (ACPA)

 15 U.S.C. § 1125(d), is an American law enacted in 1999 and that established a cause of action for registering, trafficking in, or using a domain name confusingly similar to, or dilutive of, a trademark or personal name.[1][2] The law was designed to thwart “cybersquatters” who register Internet domain names containing trademarks with no intention of creating a legitimate web site, but instead plan to sell the domain name to the trademark owner or a third party.

15 U.S. Code § 1125

False designations of origin, false descriptions, and dilution forbidden(a) Civil action(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which—(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or(B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities,shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.(2) As used in this subsection, the term “any person” includes any State, instrumentality of a State or employee of a State or instrumentality of a State acting in his or her official capacity. Any State, and any such instrumentality, officer, or employee, shall be subject to the provisions of this chapter in the same manner and to the same extent as any nongovernmental entity.(3) In a civil action for trade dress infringement under this chapter for trade dress not registered on the principal register, the person who asserts trade dress protection has the burden of proving that the matter sought to be protected is not functional.

(d) Cyberpiracy prevention(1)(A)

A person shall be liable in a civil action by the owner of a mark, including a personal name which is protected as a mark under this section, if, without regard to the goods or services of the parties, that person—(i) has a bad faith intent to profit from that mark, including a personal name which is protected as a mark under this section; and(ii) registers, traffics in, or uses a domain name that—(I) in the case of a mark that is distinctive at the time of registration of the domain name, is identical or confusingly similar to that mark;(II) in the case of a famous mark that is famous at the time of registration of the domain name, is identical or confusingly similar to or dilutive of that mark; or(III) is a trademark, word, or name protected by reason of section 706 of title 18 or section 220506 of title 36

Domain Name Disputes

Domain Name Dispute Policies:

The best alternative to pursuing a domain name dispute through the courts is to take advantage of the domain name dispute policies that have been developed by the organizations that assign domain names. Disputes prior to December of 1999 were handled under the domain name dispute policy created by NSI.

Under this much maligned policy, NSI created a procedure under which a third-party can challenge the right of a domain name owner to use a particular domain name. If the challenge were successful, the domain name would be suspended. This policy only protected parties that had a nationally registered trademark identical to another party's second level domain name (i.e., Microsoft in ""). An owner of an unregistered trademark could not initiate an action under this policy, nor could an owner of a trademark that was confusingly similar (but not identical). If the date that the trademark was first registered predated the domain name registration, the domain name owner had to supply their own trademark registration for the second-level domain name. If the domain name owner could not provide such a trademark registration, NSI would suspend all use of the domain name. This is true even if the challenging party could not properly prove a claim of trademark infringement (see the BitLaw discussions on trademark infringement in general and trademark infringement on the Internet for more information).

This policy has now been replaced with a Uniform Domain Name Dispute Resolution Policy created by ICANN and used by all accredited registrars. Under this new policy, a trademark owner can initiate a relatively inexpensive administrative procedure to challenge the existing domain name. In order to prevail, the trademark owner must show:

  1. that the trademark owner owns a trademark (either registered or unregistered) that is the same or confusingly similar to the registered second level domain name;
  2. that the party that registered the domain name has no legitimate right or interest in the domain name; and
  3. that the domain name was registered and used in bad faith.

If the trademark owner successfully proves all three points in the administrative proceeding, then the domain name can either be cancelled or transferred to the prevailing trademark owner. If the trademark owner fails to prove one of these points, the administrative panel will not cancel nor transfer the domain name.

Among the ways that a domain name owner can prove a legitimate right or interest in a domain name is by showing:

  • use or preparations to use the domain name in connection with a bona fide offering of goods or services prior to any notice of the dispute;
  • that the domain name owner has been commonly known by the second level domain name; or
  • that the domain name owner is making legitimate noncommercial or fair use of the domain name, without intent of (i) commercial gain, (ii) misleadingly diverting consumers, or (iii) tarnishing the trademark at issue

A trademark owner can show that a domain name was registered and used in bad faith in a variety of ways, including by showing that the domain name owner:

  • registered the name primarily for the purpose of selling or transferring the domain name to the trademark owner or a competitor of the trademark owner for a price greater than out of pocket costs;
  • engaged in a pattern of registering trademarks of others to prevent the use of the domain name by the trademark owner;
  • registered the domain name primarily to disrupt the business of a competitor; or
  • is attempting to attract users to a web site for commercial gain by creating a likelihood of confusion with the trademark owner's trademark

Content of this article was from:

Facebook Ads and how they work

CPM vs CPC: Which Should You Use For Facebook Ads?

Nick O'Neill on September 9, 2010 11:38 AM

CPM vs CPC IconWhen getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?” Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC route, however there are legitimate reasons to occasionally bid on a CPM basis. Read on to figure out which you should use.

How Facebook Ads Work

Before jumping in to the difference between cost per click (CPC) ads and cost per thousand impressions (CPM) ads, we thought we’d provide a basic over view of how Facebook’s ad system works. Ultimately, Facebook’s ad network operates as a blind auction. Advertisers bid to have their ads displayed to various demographics. Facebook then displays those ads which perform the best (or generate the highest CPM for Facebook).

The Initial Test
While Facebook already knows how ads that have been running beyond the first few thousand impressions will perform, Facebook must test all new advertisements to determine their effectiveness. It’s during this period that the future of your ad will be determined. The goal for Facebook is to run those ads which will generate them the most revenue by run ads that maximize their CPM. Whether or not you bid on a CPC or CPM basis, Facebook must run your ads to determine their performance.

If your ad gets 10,000 impressions and no clicks, but you bid on a CPC basis, Facebook will eventually push your ad out of the rotation. This is because you aren’t generating any revenue for them. If however, you bid on a CPM basis, Facebook will be guaranteed that your impressions will at least generate some level of revenue.

Getting Flagged
If for some reason your advertisements start performing insanely well (for example, you are able to get your CPC down to $0.01), Facebook will eventually take note and check whether or not your ads violate any terms. If they don’t, they will be allowed to continue to run, but they won’t be optimized for as many impressions since they don’t maximize revenue for Facebook. It’s extremely rare that ads will attract exceptionally low CPCs, which is why Facebook will tend to investigate ads, or campaigns, that perform at this level.

There’s A Balance
The reality is that there’s a balance for all advertisements run on Facebook. While the company will run your ads, even if they are performing insanely well, they must come close to matching the “house CPM”. The best way to look at the “house CPM” is this: it’s the amount Facebook would have generated if they didn’t run your ad. As you begin running numerous ad campaigns, you can figure out what Facebook’s current house CPM is based on how your ad performs. This is for people who are running numerous campaigns however.

Ad Variations & Market Variations

The single largest determinants of the cost of your Facebook advertising campaigns are your ads and the target demographics you are going after. Some demographic groups have been targeted heavily and as such, have a much higher “house CPM”. As you adjust your ad title, body copy, and image, you will sometimes see dramatic variations in performance. This variation between ads and market prices (testing various demographic groups) is exactly what professional advertisers spend their time testing. Another word for these individuals is “optimizers”.

As defined in our Facebook marketing dictionary, optimization is the process through which an advertiser minimizes the cost of advertising while simultaneously maximizing performance to reach the ad campaign objectives. Optimization is a luxury for those that have money to test ads. If you don’t have the time to invest in optimization, you are going to end up spending more for your individual ads.

For some people this is fine as long as they know that they are getting some level of performance. However, for advertisers who are investing in the long-term performance of their campaigns, optimization is a process which is not only smart, it should be a requirement as it will maximize your performance and cut down your cost. Enough of this long winded response though, let’s get to the part you came here for: CPC vs CPM!

Why You Would Select CPC?

The most obvious reason for selecting a CPC bid is that you are only charged when people click on your ads. This means that in theory, you could get thousands of “free impressions”. The reality is that these “free impressions” aren’t really worth that much to you (yes, this is debatable). For advertisers, you want to pay for ads that generate results. However if you have a low budget ($5 a day or even $20) and you don’t have time for optimization, your best bet is to just go with CPC.

While an ad optimizer could also use CPC to test their campaigns, an expert optimizer will at some point use CPM for extremely high performance ads. The reason is that when bidding on a CPC basis, you will never pay less than your bid rate.

Why You Would Select CPM?

CPM, or cost per thousand impressions (aka. cost per thousand pageviews), is an advertising model that people running tens, hundreds, or even thousands of ad combinations will often use. The reason is that ads can perform better than Facebook’s recommended CPM and CPC bid rates. The only way to maximize your performance beyond a stated bid rate and figure out the lowest possible bid is to run on a CPM basis.

The reason is that your CPM bid has nothing to do with how well it will actually perform. In other words, I could bid $1.00 for 1,000 impressions, but if my click through rate is exceptionally high, my ads could end up obtaining a CPM of $0.10 despite the fact that I bid $1.00. In turn, my ads will outperform Facebook’s estimated bid rates. Keep in mind, if you are running CPM campaigns, you must monitor your ads closely for two reasons:

  1. You could burn through your budget on low performing ads
  2. Your ad performance will decrease over time, in turn pushing your effective campaign CPM up over time

Ultimately It Comes Down To CPA

While you can’t currently bid through Facebook on a cost per action (CPA) basis, advertisers need to measure how their ads perform on a conversion basis. Whether you want a user to become a fan of your page, download an ebook, install an application, pay for some digital good, or something else, the ultimate cost is how much you are paying for a user to perform an action. If for some reason you are just looking to drive traffic to your site, and you don’t care about performance (which makes little sense), you could try to minimize your CPC. However if you were just looking to buy traffic you could easily go to StumbleUpon and buy traffic at $0.05 per visitor.

Your Best Bet

Confused? Don’t worry! If you aren’t spending a lot of money on ads, and you are new to Facebook ads, your best bet is to bid on a CPC basis. This way, you are hedging against your exposure to low performing advertisements. Additionally, the real test that you want to figure out is how to maximize your click through rate (CTR) within your ads. Whichever have the highest click through rate will tend to be the best performing over time.

Over the coming weeks we will go into more details about how to measure the performance of your campaigns and go into more detail about the ads and the various terms. If you want to stay up to date on the latest Facebook marketing news and tips, click here to subscribe to our Facebook marketing weekly newsletter.

Search HIGH OR SEARCH LOW, SOCIAL is Driving it
Christopher Hosford
March 23, 2011 - 11:31 am EDT
While 2010 was dominated by talk of new paradigms, social media marketing's influence on other channels was just coming into focus last year. This year the picture is becoming a lot clearer, particularly in how social is driving search marketing. “As social media continues to stake its claim as the dominating force of the Internet, the entire landscape of search engine optimization will have to change to accommodate it,” said Horst Joepen, CEO of search analytics company Searchmetrics Inc. According to a recent Searchmetrics projection for this year, “Social Media Optimization” will take an increasingly strong role in campaigns. The companies and agencies that will come out ahead of the game are those that start leveraging social media for scalable link-building efforts, according to the company.

“We've seen a lot of anecdotal evidence that collaboration with social campaigns helps search rankings,” said Jeff MacGurn, director-search engine optimization services at Covario Inc., which specializes in automated search engine optimization. MacGurn said that popular sentiment—the social “virality” of a campaign—can help gain search traction. “If we're talking Facebook with lots of "likes' or many retweets via Twitter, or if social bookmarking sites get lots of "up' votes, this associated content tends to perform really well with search engine results rankings,” he said. Brian Goffman, CEO of SEO company Optify Inc., said companies must participate actively to make this magic happen. “Real-time search results can now be influenced pretty directly,” Goffman said. “Here, what's influencing search results is basically how often you're making contributions and updates, and how people are following you. The marketer has more direct control and can influence how often comments are updated,” he said. The major search engines are already recognizing the impact of social and factoring social comments into query results. The Bing-Facebook partnership, forged last fall, means that search queries within Bing are now listed along with Facebook search results. “This underscores the power that Facebook has on the Internet at the moment,” Joepen said. “Right now, we can only speculate on how this will pan out, but if executed efficiently, this could change searching for information online as we know it.” Meanwhile, Google isn't standing still. The search giant's universal search results return keyword mentions in social, including videos on its social sharing site, YouTube. Gary Vaynerchuk, a video blogger, views social media as the glue that creates this kind of synergy among marketing channels. “It's like a friendly Ping-Pong match,” Vaynerchuk says in his book, “The Thank You Economy” (Harper Business, 2011). “Develop creative work that allows the platforms to rally, to work together to extend your story, continue the conversation and connect with your audience.”

Conversations get going for a variety of reasons, among them humor. Supply chain software company Kinaxis, for example, has as part of its social outreach devised a video spoof called the “Late Late Supply Chain Show,” featuring comic turns by Kinaxis staffers. “Laughter is an important part of our site,” said Kirsten Watson, the company's director-corporate marketing. “It creates a personality for the company and shows a little bit of our culture. And, of course, in the supply chain business, laughter is really the best medicine when things go wrong.” Watson also noted the more practical usefulness of dovetailing social marketing with search. At Kinaxis, she said, a consistent effort to optimize social content with pertinent keywords produced a 270% increase in website traffic year over year comparing 2009 to 2008, a 320% increase in leads, and a 530% increase in traffic to the company's blog site.

Where Does Greeking Come From?

I had to write about the subject of filler text because of the humor that it gives me thinking of past projects. In the past I have created art for a custom that hasn't given us any content. In that case we have to put placeholder text that is about the same length of the content we are waiting for. The humor comes from when we get a call from a client that asks why we put "FRENCH" in the article, text or subject matter. Why they thought it was "FRENCH" is beyond me and why they would thingk that I would write their content, without telling them, is also concerning. Some clients would get down right agitated. After explaining to them that we haven't received any content for this piece so we just added "Greeking". It doesn't matter how easy you say it. "IT's just a place holder"! They stil are offended... to some degree.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum "Greeking" is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

What If you had the next best idea

Your a company that has a website and you have no idea what to do with it. With almost 200,000,000 websites with Google searching over ONE Trillion web pages [YES THAT'S A "T"] it's no wonder how technology must change to just keep up with demand. So you see keeping your website interactive with the world is extremely important if you want to improve your foot print in todays economy. In the recent past with the crash of the world's economy we as a whole have looked to more creative ways to get our brands out there. The days of dumping money into radio, in print, and on TV are gone. Now all advertising has to be measurable. The internet was born to has measurement capabilities. The web is still in it's infancy and will continue to grow like my giant 15 year old son. If you feed it good food and make them exercise everyday they will take on their own challenges and soon will take care of themselves [hopefully letting us back in their lives every once and a while]. Now this may seem crazy, but if you build a website that is interactive and interesting the friends of viewers will tell their friend and soon you will have the viral effect. Everyone is looking for the next best idea. It may be one of yours. Don't let anyone tell you your idea is "dumb". The best ideas may seem dumb now but everything changes.... EVERYDAY.

Now let's get back to your IDEA. How will the web help you get the word out. As seen in the amount of web pages out there you can't help feel the competition in your own back yard. Start by doing something, anything. We tell our clients to put the name of their website on everything they print, say and advertise on the radio and newspapers. Give them a reason to go there and once they go there give them a reason to stay. Information is cheap if your expertise is the reason that they would hire you in the first place. Create a blog that tells the consumer why you are good at what you do. If you are a carpenter you may want to tell your audience that if you oil your hard wood furniture once a month it will increase it's life by 30%. It's all about information. Take your expertise to the pages of the "WORLD WIDE WEB".

10 Great Link Building Tips

Let's explore the need to develop external links back to your site.

There are the manual, task oriented, and time consuming search and enter all of your information techniques. Directories are great for linking , but how do you get linked back to by the searcher themslf? Well create a need! Create a demand for your intellectual property. There has to be a reason why people will want to come to you. Your content needs to show off your talents. We get the proverbial "I don't need marketing, our clients just need the website as a resource" a lot. How this is even possible that people don't want to spread the word about their talents is beyond me. It happens though and then when the customer see all that the internet can do they realize they better rethink this. Lets face it, most of the millionaires that are coming up today have gained their wealth through the internet. Its no joke and the band wagon will leave the horse and buggy behind in an instant. The internet is your best friend and your worst enemy at times. Disinformation is also out there, so watch out for the stupid people out there. OK LINK BUILDING TO GAIN SEARCH ENGINE POULARITY STATUS. Here are a few to take note of but please create valuable information that people will want to look at. Most people have an insatiable desire to learn so that's why self help tips are so important.

1. Develop a TOP 100 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these.

2. Create 10 easy tips to: help you [Subject Matter] articles.

3. Develop a need for people to return with a note that the next article will show "HOW TO..."

4. Research a list of vendors that can help with the topic of choice. ex. Aloha Diners Club is a great source for inexpensive meals out on the town. I just slipped in one of our businesses. If you were to click on it even once you've helped me get that domain on the search engine best source list.

5. Create a resource lists for a specific topic

6. Create a list of the top 10 myths for a specific category. Be a myth buster if possible.

7. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

8. Make your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)

9. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

10. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

Link Building

Building links between you and the related community is highly important. To do this you must make the content of your site rich and robust and to continue to improve what you have in the "Meat" of your text. Stay away from the fluff. Fluff won't make it in the real world. The keywords that you use in your everyday language should be at the very least mentioned in what you write about. Search engines are looking for content rich subjects with ideas and up-to-date perspectives on topics. It has been recently determined that marketers engaged in digital marketing channels plan to focus on link building as their highest priority over the next 12 months, with added focus on such details as remarketing, landing-page clutter and transactional email, according to a survey conducted by website conversion company SeeWhy Inc.

Among the 221 marketers responding to the online poll conducted in July, 42% stated that link building will be their top search engine optimization focus over the next 12 year. Making Web pages more user-friendly was cited as a top focus by 22%.The poll also found that 21% plan to focus on social media integration within their websites, which SeeWhy characterized as “unexpectedly high” and “cutting-edge stuff” for SEO in driving traffic.

So you see, the access to information is changing at an accelerated rate. I have a son that loves to skateboard. He fell in love with skating from the time that he picked out his first deck. Skateboarding is a challenging venture at best and it is still in it's infantsy(just like the web). He gets frustrated everytime he cannot complete a trick successfully. I explain to him that the ONLY reason that the other guys are better than him is that they have tried and challenged themslves more than him. An average skateboarder will try a minimum of 100 tricks per day. The newer skater must catchup to the experienced skater by skating harder and more ofetn than the other guy. The same is true for Web SEO and Web Marketing. To get in front of the other people on the block you must put more time into LINK Building, Social Media Networking, and just building your network base. Start slow but pick up speed and challenge yourself more as you get better at it.

Web site competitive analysis

How to conduct a Web site competitive analysis

Conducting a competitive analysis is an important part of marketing a website on the web. A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning. Done right, a good competitive analysis can steer a Web development project in the right direction. Design, usability, and architecture are relatively unimportant to analyzing your own or someone elses website.
Let's look at what you'll be analyzing. Who's the competition? 
It's very likely that you have a list of competitors. Every company that has a handle on their market space knows who the competition is. And just about every company has a list of companies on their "target list" -- that special subset of companies that they want to beat soundly in the marketplace.

Along with a list of competitors, you'll likely get a list of items that they want you to focus on, or at least, a list of items they want to do better than the competition. For example, the team might be fixated on the number of content items deployed on their own site. If Competitor X has 500 content items, they'll want to know how many content items Competitor Y and Competitor Z have. The subtext will be, "How fast can we have more content items?"


What to analyze
• Home page. How informative is the home page? Does it set the proper context for visitors? Is it just an annoying splash page with multimedia? How fast does it load?
• Navigation. Is the global navigation consistent from page to page? Do major sections have local navigation? Is it consistent?
• Site organization. Is the site organization intuitive and easy to understand?
• Links and labels. Are labels on section headers and content groupings easy to understand? Are links easy to distinguish from each other? Or are they ambiguous and uninformative ("click here" or "white paper")? Are links spread out in documents, or gathered conveniently in sidebars or other groupings?
• Search and search results. Is the search engine easy to use? Are there basic and advanced search functions? What about search results? Are they organized and easy to understand? Do they give relevance weightings or provide context? Do the search results remind you what you searched for.
• Readability. Is the font easy to read? Are line lengths acceptable? Is the site easy to scan, with chunked information, or is it just solid blocks of text?

• Performance. Overall, do pages load slowly or quickly? Are graphics and applications like search and multimedia presentations optimized for easy Web viewing?

• Content. Is their sufficient depth and breadth of content offerings? Does the content seem to match the mission of the organization and the needs of the audience? Is the site developing its own content or syndicating other sources? Is there a good mix of in-depth material (detailed case studies, articles, and white papers) versus superficial content (press releases, marketing copy)


Move Over Postal service

USPS is showing its age.

The United States Postal service has just announced that it doesn't know if it will be able to opperate in 2011 with the significant losses that is continues to endure. Check this article out:

If you ask me the USPS is too big to make changes fast enough to keep up with the advances in technology. Businesses are more apt to send articles through email and day to day coversations take place through the social medias. If the Post Office doesn't get on the ball in the coming months they will cease to exist as we know them. It's all about communication, communication, communication. The process by which we communicate has changed dramatically.

I still send packages to my customers and I still send out some billing via the postal service, but in the comming years that will change. In the, not too distant future you won't be able to send a simple letter in a day or 2 for 44 cents[note:What's really funny is I just googled the cost....WOW].

What's also pushing the out the USPS is how everyone is going green and paying bills through the web. Let's also look at commercial for the credit card companies. They make using cash an "old" way of making a transaction, never mind writing a check. So make sure your company is starting to pave the way into a new generation of communication. Twitter, Google, Facebook aren't about to move over anytime soon. Get going and make your marketing fun and inviting through the technology of TODAY!