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Posts tagged "marketing"

Move Over Postal service

USPS is showing its age.

The United States Postal service has just announced that it doesn't know if it will be able to opperate in 2011 with the significant losses that is continues to endure. Check this article out: http://bit.ly/cKqQZr

If you ask me the USPS is too big to make changes fast enough to keep up with the advances in technology. Businesses are more apt to send articles through email and day to day coversations take place through the social medias. If the Post Office doesn't get on the ball in the coming months they will cease to exist as we know them. It's all about communication, communication, communication. The process by which we communicate has changed dramatically.

I still send packages to my customers and I still send out some billing via the postal service, but in the comming years that will change. In the, not too distant future you won't be able to send a simple letter in a day or 2 for 44 cents[note:What's really funny is I just googled the cost....WOW].

What's also pushing the out the USPS is how everyone is going green and paying bills through the web. Let's also look at commercial for the credit card companies. They make using cash an "old" way of making a transaction, never mind writing a check. So make sure your company is starting to pave the way into a new generation of communication. Twitter, Google, Facebook aren't about to move over anytime soon. Get going and make your marketing fun and inviting through the technology of TODAY!

Tag Lines Are So Important to a Brand

Distinctive Tag Lines

A tag line is a three to four word phrase that accompanies your logo. It expresses your company's most important benefits and or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customer's mind about you and what you have to offer. Great tag lines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo. The benefits of taking the time to craft a great tag line lie with the tag line's stickiness. Great tag lines stick in your memory.

The Hallmark tag line, "When you care enough to send the very best," appeals to the human desire to be viewed as having good taste and an appreciation for luxury. If greeting cards are a commodity, then Hallmark has found a way to differentiate itself as the choice for quality.

The Hallmark company was founded by J. C. Hall, so the name Hallmark was a natural. It was also brilliant from a marketing standpoint. Hallmarks have been used for centuries as a stamp to denote quality, purity, and genuineness. Could there be a better way to attach the image of quality to a product? The tag line capitalizes on that image well with words that stick in the mind and exemplify good taste.

Creating a great logo and distinctive tag line are critical in creating a brand that provides the perfect image for your company and great ones just might be memorable enough to give your company the beach front property in the minds of your customers that leaves them thinking only of you.

Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services!