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Posts tagged "seo"

10 Great Link Building Tips

Let's explore the need to develop external links back to your site.

There are the manual, task oriented, and time consuming search and enter all of your information techniques. Directories are great for linking , but how do you get linked back to by the searcher themslf? Well create a need! Create a demand for your intellectual property. There has to be a reason why people will want to come to you. Your content needs to show off your talents. We get the proverbial "I don't need marketing, our clients just need the website as a resource" a lot. How this is even possible that people don't want to spread the word about their talents is beyond me. It happens though and then when the customer see all that the internet can do they realize they better rethink this. Lets face it, most of the millionaires that are coming up today have gained their wealth through the internet. Its no joke and the band wagon will leave the horse and buggy behind in an instant. The internet is your best friend and your worst enemy at times. Disinformation is also out there, so watch out for the stupid people out there. OK LINK BUILDING TO GAIN SEARCH ENGINE POULARITY STATUS. Here are a few to take note of but please create valuable information that people will want to look at. Most people have an insatiable desire to learn so that's why self help tips are so important.

1. Develop a TOP 100 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these.

2. Create 10 easy tips to: help you [Subject Matter] articles.

3. Develop a need for people to return with a note that the next article will show "HOW TO..."

4. Research a list of vendors that can help with the topic of choice. ex. Aloha Diners Club is a great source for inexpensive meals out on the town. I just slipped in one of our businesses. If you were to click on it even once you've helped me get that domain on the search engine best source list.

5. Create a resource lists for a specific topic

6. Create a list of the top 10 myths for a specific category. Be a myth buster if possible.

7. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

8. Make your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)

9. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

10. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

Link Building

Building links between you and the related community is highly important. To do this you must make the content of your site rich and robust and to continue to improve what you have in the "Meat" of your text. Stay away from the fluff. Fluff won't make it in the real world. The keywords that you use in your everyday language should be at the very least mentioned in what you write about. Search engines are looking for content rich subjects with ideas and up-to-date perspectives on topics. It has been recently determined that marketers engaged in digital marketing channels plan to focus on link building as their highest priority over the next 12 months, with added focus on such details as remarketing, landing-page clutter and transactional email, according to a survey conducted by website conversion company SeeWhy Inc.

Among the 221 marketers responding to the online poll conducted in July, 42% stated that link building will be their top search engine optimization focus over the next 12 year. Making Web pages more user-friendly was cited as a top focus by 22%.The poll also found that 21% plan to focus on social media integration within their websites, which SeeWhy characterized as “unexpectedly high” and “cutting-edge stuff” for SEO in driving traffic.

So you see, the access to information is changing at an accelerated rate. I have a son that loves to skateboard. He fell in love with skating from the time that he picked out his first deck. Skateboarding is a challenging venture at best and it is still in it's infantsy(just like the web). He gets frustrated everytime he cannot complete a trick successfully. I explain to him that the ONLY reason that the other guys are better than him is that they have tried and challenged themslves more than him. An average skateboarder will try a minimum of 100 tricks per day. The newer skater must catchup to the experienced skater by skating harder and more ofetn than the other guy. The same is true for Web SEO and Web Marketing. To get in front of the other people on the block you must put more time into LINK Building, Social Media Networking, and just building your network base. Start slow but pick up speed and challenge yourself more as you get better at it.